Continue to provide public education outreach programs and to improve oral health literacy among the general public though direct investment and collaborations.
The ADA’s MouthHealthy.org website launched in July 2012. The ADA is a founding and executive member of the Partnership for Healthy Mouths, Healthy Lives and the Ad Council developed Children’s Oral Health campaign.
Establish MouthHealthy.org as the most respected and trusted online resource for oral health information and as one of the top 5 most visited websites for oral health information.
Support and expand the efforts of the Partnership for Healthy Mouths, Healthy Lives and the Ad Council campaign through ADA member dentists in the local community